Creative industries are more than just an experience economy; they're a powerful driver of regional development. Through the competition, we aim to showcase real-life heroes who create meaning, transform the urban environment, and inspire innovation. Project participants become a bridge between talented innovators and society, helping to shape an objective and inspiring image of the next generation of creative leaders. I'm confident that the competition's best entries will not only generate media attention but also serve as a practical tool for promoting creative businesses in Russia.